We were tapped to help develop this banner ad campaign for Buffalo Niagara Enterprise aimed at attracting Canadians to the Buffalo / Niagara area for a weekend getaway. The creative strategy that we developed included putting the most important individual points of interest- or ‘buying ideas’ - into individual 30 second messages, rotating them on the banner itself. Each targeted message, features a light tone and inviting visuals framing a 20 something hostess. The banner has a click through option to visit the Buffalo Niagara Enterprise webpage for more information, reservations, trip planning, etc..
More of this promotional video series:
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