Today, our television watching is on the move, for television can mean traditional network broadcasting, or online television.
Mo knows the difference and develops effective product promotion to suit each medium.
Vidler’s five and dime, located in East Aurora, New York, has such a varied and interesting inventory that perhaps the only way to promote it effectively is to create a serialized, episodic online television show. John Paget, a longtime Mo collaborator, developed the YouTube site for Vidler’s and eventually brought us in to write several scripts, including Paisley Bandanas, Candy Cigarettes, Old School Soap, The Metal Kazoo, and Woopee Cushions. Vidler’s TV won a 2013 Gold Award at the Buffalo, New York Addy Awards.